SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field:

4 Motorcycle Accessories to Add Your BMW GS Motorbike

The BMW GS series of motorbikes is seen as one of the most popular range of motorbikes in its class – the dual sport / adventure bikes. They are even extremely popular outside of their class, possibly losing out only to Japanese racing bikes and Harleys. If you own a BMW GS bike and have not yet taken it on overnight (or longer) trips, it's high time you do so because this is what they were built for. This article suggests five common accessories you can add to your bike, which you'll certainly appreciate regardless of whether or not you are already a seasoned adventure motorcyclist.

Motorbike Luggage carriers / panniers

Motorcycle luggage carriers are probably the first type of BMW GS accessories you should be looking at. Not much point in taking overnight trips if you can not carry any substantial amount of luggage with you, right? There are several options available:

Tankbags are placed just in front of you, between your seat and the handlebars. These are usually quite small bags, very convenient for storing items you need to get to quickly like your wallet or camera. Topcases are another option which are mounted on the back of the bike. You may or may not need to install a rack or adapter plate to hold the case, especially if you're installing a non BMW topcase.

BMW GS panniers or "side bags" as they are commonly called hang off the sides of the bike, at the back. Soft panners offer less protection to its contents, hold smaller volumes but are less bulky. Hard panniers are manufactured from metal (usually aluminum) can be costly and are definitely heavier and bulkier but usually offer excellent protection from crashes, water and dirt. They can sometimes hold up to 40L each, which ads the same capacity as a very large backpack right on the rear of your bike – get 'em if you can afford' em. If you can not fit all your stuff in a pair of these panners, a rollbag and tank bag then you seriously need to reconsider the amount of stuff you are taking.

Motorcycle Lights

Motorcycle lights are a useful addition which adds an element of safety to your riding experience. You can see better, and you're also seen better. Xenon headlights are available and these make your bike stand out more when you appear in other driver's mirrors – the extra visibility could save your life one day. Several companies manufacture additional light sets that are mounted on the front of bike, to be used in foggy or other low visibility conditions. These are ultra bright lights which allow you to see the road in front of you and any possible obstacles better.

Perhaps they should not be used only in low-vis conditions: I've heard car driver sympathetic to us motorcyclists say that (while being as attentive as they can) "I just do not notice bikes on the road. notice ONE light at all ". Anyone who drives a car through cities should be able to confirm this – a single light just does not stand out. A set of extra lights on the side of your bike results in a "triangle" of lights shining out of your bike: one main light with two extra lights below and to the side of it. If you've ever seen a big GS bike kitted out with this kind of setup you'll know what I mean. Although a little extravagant, these extra lights DO make you more visible in the rear view mirrors of car drivers. Hopefully they will realize a motorbike is approaching before the swerve out of their lane and nail you.

Finally, aftermarket brake lights are available that shine brighter and can be configured to blink or flash quickly when you brake. I'm not sure if they are legal, and they may be annoying to car drivers but they allow motorists driving behind you to notice you quick – very useful in case traffic slows down abruptly and you're worried about getting rear ended by inattentive drivers .

Aftermarket exhausts

Motorcycle exhausts are toys for the boys. They rarely offer practical improvements, other than a great rumbling sound for that extra satisfaction when you're revving the engine at a red light. It has to be said that aftermarket exhausts are usually also lighter than the OE ones and may save a couple of pounds in weight – who does not want a lighter bike? These exhausts usually also give you a little bump in horsepower – not as much as with aftermarket car exhausts, but maybe noticeable nonetheless. One thing to look out for is that exhaust does not get in the way of any panniers or pannier racks you have hanging off the side of the bike. Exhausts are not cheap but will only widen your grin and give your bike more of an individual character.

Fairing & windscreens

Motorcycle fairing is the "shell" that's placed over the frame at the front of the bike and is designed to reduce air drag. It improves the aerodynamics of the bike and protects you from wind blast and debris flying your way. Assuming you have not mounted a fridge sized box on the back of your BMW GS, its aerodynamics are probably good enough for overnight trips. However, the protection from wind and debris offers a substantial improvement. Modifying the fairing on BMW GS bikes is usually done by the real pros and in rally conditions, but casual travelers can seriously benefit from an extended windscreen which can save strain on your body and neck when driving at moderate to high speeds during highway cruising.

For the real fanatics, Touratech is able to convert your GS motorbike in to a fully fledged Paris – Dakar clone. Their "desertio" range of bikes renders the original GS bikes almost unrecognizable. Conversions like this come at a price, but if the environment is appropriate you'll appreciate these full on make-overs.

It's clear that adding BMW GS accessories to your bike are a great way to make your bike safer, unique, better looking and more travel-worthy.

Happy trials and ride safe!

Next-Level Marketing With Business Cards

Merely walking around with a few business cards in your pocket isn’t going to get you the number of leads you necessarily want. It will more likely be worth it to your business to take a thousand cards and strategically placing them – in the right place or with the right people.

Here follows a number of easy tips to improve this section of your marketing mix. Keep in mind that these may be adjusted to suit your target demographic better or even to work WITH your product or service. A crucial part is to know your business and your target market and to keep thinking beyond the obvious.

Simple Tips for Effective Business Card Marketing

1. Get permission to leave your business cards at local restaurants’ welcome desks. In some cases – you might have to pay for this.

2. Locate local businesses that have products or services related to yours and place your calling cards at their counters.

3. Bulletin boards on college campuses or community centres are a greats spot to pin up these handy little numbers, and it’s usually free.

4. Produce your own viral image or video and feature your business card in it.

5. Leave them in post boxes or local houses’ doors.

6. Hand them out on various local campuses by a few students, for a little remuneration.

7. Negotiate with hotels to place your cards in their guests’ rooms.

8. Make use of a mailing list comprised of your target audience and send one along with other forms of direct mail.

9. Take advantage of areas with much traffic and pay people to hand them out on your behalf.

10. Ask your friends and family to keep a few business cards with them, in case they can give them to a prospective client.

11. Network and swap business cards with local business owners.

12. Offer a finder’s fee to people that hand out cards for you that results in a deal.

13. When doing the handing out – give more than one. Having copies makes it possible for recipients to dish your contact details out to other interested parties.

14. Consider a print design that look like miniature greeting cards.

15. Offer discounts via promotional codes attached to cards.

16. Form your own ‘street team’ to do hand-outs to people together with promotional items or hampers.

17. Leave a bunch of business cards in areas where people queue in your place of business. Some of the most likely individuals to be tempted take a business card are those who are currently using your products or services and wish to see what else you have to offer.

18. Use one as a notepad, when you are making a note for someone else.

19. Ask cab companies or drivers to keep a stack somewhere visible or reachable in their vehicles.

20. Attach your cards to your invoices and estimates etc that you send out.

21. Ask community groups that hand out welcome packs to new members to include your cards.

22. Find out if any of your local estate agents have a list of recommended or local services that they give to clients and ask to be added to the list, as well as giving them enough stock to hand out to their clients.

23. Use a digital version and upload it to design galleries, for example, CardObserver.

24. Upload your digital business card to online classifieds, such as Gumtree or the like.

25. Print standard or personal business cards for all your employees. As an added extra -it can improve employee confidence and team spirit.

26. Place a one in all your product shipping parcels.

27. Go to, network and hand out your calling cards at local or community events.

28. Negotiate with shopping centres and get permission to leave your cards on vehicle windows. Make sure to find out beforehand that it’s not illegal in your city.

29. Join forces with estate agents and get them to give new/ prospective homeowners your card.

30. Make sure you partner with a reputable and efficient printing company to print your business cards.

I hope these quick tips have inspired you and that you’re ready to start your marketing campaign.